WHY DO ADVERTISERS LOVE HIPSTER GUY SO MUCH?

Posted on October 29, 2018
by Steve Janowick

It’s Sunday in October.  The wife and kids just left to go shopping and I’ve got the place to myself.  The cheesesteak is ordered and on its way. The Dorito bag is already open on the table. The first beer is out of the fridge and in my hand as I finally sit down on […]

A MAN’S LIFE…AN UNFORTUNATE EVOLUTION?

Posted on October 26, 2018
by Steve Janowick

If I close my eyes and let my mind drift back, I can distinctly remember an actual sweetness in the air on warm days.  A palpable smell. Do you remember that smell? The summers of my youth were magical. All the seasons of my youth were magical.  No, we didn’t have a pot to piss […]

LED ZEPPELIN AND THE YOUNG, AMERICAN MAN

Posted on October 25, 2018
by Steve Janowick

Watch the Video Version I didn’t get my first tattoo until I was in my early thirties.  I was always of the belief that if I was going to put a permanent mark on my body, a body that would be staring back at me in the mirror when I was 90, it better be […]

THE SAD, SLOW DEATH OF THE AMERICAN ‘BRICK HOUSE’

Posted on October 24, 2018
by Steve Janowick

I recently read somewhere that Hooters was restructuring its corporate identity to make up for lagging sales.  Seems the Millennials aren’t into the big boobies as much as past generations, and when you’re a restaurant chain whose gimmick is well-endowed waitresses with skimpy outfits, I guess that’s a problem.  More importantly, this raises a serious […]

BEATLES GUY OR STONES GUY?

Posted on October 23, 2018
by Steve Janowick

You know when you’ve drunk too much and then the room starts spinning in the middle of the night? You want to puke out all the poison, so you can sleep, but you just can’t?  Most people rely on the old ‘finger down the gullet’ technique. Yea, that’s tried and true. But I’ve got a […]

WHY DO WE OBSESS ABOUT OUR HAIR?

Posted on October 22, 2018
by Steve Janowick

You show me the most confident, alpha, bad-ass, hard as nails, son-of-a-bitch and I’ll show you a man who, at one point or another, very recently, stood in front of a mirror and thought about his hair way too much.  He was either meticulously primping it like a 12-year old girl getting ready for a […]

WATCH MORE WESTERNS WITH YOUR SONS

Posted on October 19, 2018
by Steve Janowick

Watch the Video Version I just finished watching Once Upon a Time in the West.  And now I feel compelled to spew my thoughts on the Western genre as it relates to the current state of the young American man in 2018.  First, I must give some well-deserved props. It had been a few years […]

THE FIRST NAKED LADY

Posted on October 18, 2018
by Steve Janowick

Let me set the scene. It’s a muggy, August afternoon in 1980.  Me and a small group of other 12-year old neighborhood punks are killing time roaming through the woods.  The air is heavy and wet, and we use our shirts to wipe our sweaty faces as we navigate the overgrown path.  As usual, the […]


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